The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact,constant internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be.