Digital Marketing: Zero To Mastery

Created By u/malchik23 (Reddit User)

210 Comments

54 Reviews

Pathway
Time:
100 Hours
Language:
English
Location:
Global
Media Formats:

Articles, Videos

Cost:
Free
Enrolled Students Count:
721
Dropped Out Students Count:
83
Completed Students Count:
638
Job Placement Rate:
Unknown
Certificate:
none
Accredited By:

Not Accredited

Pacing Type:
Self-Paced
Type:
online
Learning Methodology:

Top down, Task based education, Self-paced education, Comprehensive

Visit this Pathway

Digital Marketing: Zero To Mastery

Hey guys! With the whole self-isolation thing going on, it’s an awesome time to learn a new skill (or ten). Me and my bud (Nick) basically self-taught ourselves digital marketing over the past 6 years, and have been hoarding a bunch of cool guides and resources. We recently decided to turn all of it into a giant resource package on how to learn digital marketing. Thought you guys would appreciate it! So, here we go...

Features

Personalized Curriculum

This pathway is personalized based on leaneres interest & personality

Cherry-Picked Resource

Creator is selective about choosing resources

Journey Based

Creator tell his stroy thorough the pathway

Main Modules

1
Learn Content Marketing
This one’s our bread and butter. Most traditional advertising channels are focused on directly selling a product. If you turn on the TV, you’ll see a TON of ads for this product, or that product or service. Content marketing is a form of indirect advertisement.
2
Learn SEO
Search Engine Optimization (SEO) is another super popular digital marketing channel. In a nutshell, SEO is the act of optimizing your web pages and content for Google so that your website pops up when people look up certain terms.
3
Learn Search Ads
Search ads are basically paid SEO. Instead of waiting for months or years to rank on your keyword, you can start bidding on it instantaneously. Seen the “Sponsored” results on top of your organic searches on Google? Those are search ads. Of course, unlike SEO, they’re not free. You have to pay for each click you get.The way search ads work is as follows. Each time someone Googles any keyword, Google holds a small auction.
4
Learn PPC
PPC stands for “pay-per-click” and is an umbrella term for pretty much ALL online advertising types - Facebook ads, LinkedIn ads, Reddit ads, and all other social media ads.
5
Learn Social Media Marketing
Social Media Marketing (SMM) as a whole is anything that has to do with marketing on social media (as the name suggests).
6
Learn Copywriting
Yes, yes, copywriting is NOT exactly digital marketing.It is, however, an ESSENTIAL skill for, well, just about any digital marketing channel we’ve mentioned so far.
7
Learn Email Marketing
Email marketing is a digital marketing strategy that involves sending emails to prospects or existing customers.
8
Learn Web Analytics
While analytics isn’t exactly a channel, it’s essential to know how to track your marketing campaigns.

Comments

ZeTiXaR RaXiTeZ

4 months ago

I dropped two other paths before starting this path. Those are really dry and they don't have meaningful strategies. But this pathway is well-structured with awesome resources. In each module you have to do some task which the Coach is not kind about skipping them! So be careful!

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ZeTiXaR RaXiTeZ

4 months ago

I feel very lucky to find this path. It's an engaging, flexible, and really most comprehensive path I've ever seen. Also Muhammad was kind and accurate coach. He gives me so much confidence and helps me to do my best.

Reply