Introduction to Marketing: From Fundamentals to Building Campaigns

Gain in-demand digital skills as you start your career in digital marketing.To ensure your brand or product is seen by the right people, it’s important to know how to successfully implement a digital marketing strategy.With the rise of the digital landscape, it can be difficult to keep up with new technologies, tactics, and marketing channels. This ExpertTrack will help you build your knowledge and develop up-to-date skills in digital marketing to help you stand out as you start your marketing career.You’ll examine case studies from top brands to learn best practices in digital marketing strategies. With this knowledge, you can deploy effective tactics right away in your organisation, or build a strong portfolio piece for your future role in marketing.